“The most beautiful Jaguar, released ever.”
“This is a special car for special people”- said one of the advertising slogans Jaguar. And as history has shown, these special people have been very much, because the model XJ actually became the best selling of the Jaguar in the long history of the British brand. In the late sixties Jaguar could boast a large number of models for a relatively small group of customers. At the same time, most of these cars are very quickly lost the ability to compete with its rivals on the market.
Jaguars more and more behind in the competition, but range is increasingly demanded a radical update. Unexpected salvation for the British brand was the appearance on the market an impressive model Jaguar XJ6 , presented in September 1968. During the premiere model one newspaper in a fit of emotion dubbed XJ6 “the most beautiful Jaguar, released ever.” Jaguar XJ was adopted with such enthusiasm that even the former for many years the flagship brand of the E-Type went by the wayside.
Model XJ was the last car line of Jaguar , which was supervised by sir William Lyons, William Lyons, founder of Jaguar, and an outstanding designer. He gave a beautiful limousine appearance, which we admire today. But fine appearance was not the only advantage of the car. From a technological point of view Jaguar XJ was much higher than competitors in its class. The purpose of Lyons was simple: to create a car that would become the hallmark of the brand for decades.
“Beautiful, fast, quiet and safe.”
New Jaguar XJ series was equipped with a 2.8 – or a more powerful 4.2 – liter engine, which was particularly appreciated by lovers of powerful and comfortable ride. But the main feature of the car was its extremely low price for this class, which constituted just 2253 pound. During the first months of production want to buy this car had to have patience – demand model XJ exceeded supply. Few cars deserve to be called “legend”. Jaguar XJ was doomed to this title from the beginning of his career. “What can you say about XJ6? He is handsome, incredibly fast, and quiet and safe. In other words – XJ exactly what the world wanted to see a Jaguar, “he wrote shortly after the premiere of the British magazine “Autocar”.
“Yes, there are other ways…”
At the stage of designing the test car was called simply “experimental Jaguar”. The first letters of this expression was given the model name is “XJ”. Limousine advertised himself sir Lyons, taking part in several television commercials. “Few people care about the things that are made, were made as best as possible. It is among these people are the ones who created the Jaguar, ” he said in one of the advertising campaign XJ. Yes, there are other ways to build the car, but it won’t be a Jaguar.
In 1973, appeared on the market the second generation of the XJ, the flagship version which was installed and engine displacement of 5.3 liters Leaders of the British brand had planned to conquer the U.S. market, and, according to their intentions, XJ Mark II debuted overseas in 1974. In total, the second series XJ spread in an amount of about 100,000 copies. “It’s not the cars. This jaguars!
” The unexpected success of models XJ in 1976 inspired designers to create models with a body “coupe”. Despite the fact that this car was beautiful and stylish, he could not succeed in the world – mainly due to the fact that consumed a lot of fuel. It set the V12 engine was not really cheap. At the same time, the sales results XJ-coupe not have been so disappointing – almost two years this car was purchased more than 10,000 customers. However, his story still ended very quickly. In 1979, for updating the model XJ is taken Italian design Studio Pininfarina. In addition to the altered appearance, the car also received a lot of new technical solutions, the most significant of which was a system of electronic fuel injection, which was first used in the Jaguars. “Our goal is not to build the car. We build Jaguars, ” said one of the advertising slogans. More than 130,000 copies sold speaks for itself. XJ was the driving force behind British brand, which gave an opportunity to survive and thrive in a difficult market conditions 70-ies. Position model XJ also strengthened thanks to sporting success. In 1982 Jaguar engineers have created a “charged” version called the XJR-5. To the great delight of the British motor racing fans, Jaguar has successfully participated in an 18-hour races of Le Mans and firmly secured position in the top six manufacturers of sports cars.
800000 special people
Since 1989, Jaguar is headed by Ford. After crossing under the wing of American companies XJ has not lost its character. The latest generation of the famous models is improved, each element is transformed into a work of art. The car is one hundred percent made of aluminum, interior trim – leather and precious wood. Fine is a price in excess of £ 100,000 for the car model XJ. Finally, to illustrate the success of this model, we must add that XJ was amazing for a car of this class number. For 35 years the factory in Coventry came over 800,000 copies XJ. More than half of all sold Jaguar for 80 years! As you can see, lack of special people there…